British-made dog care · Vegan-friendly formulations · Cruelty-free philosophy
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INNOCENT SOAP

Privacy Policy

Last updated: 20 September 2026

Innocent Soap respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we may collect when you use our website, place an order or contact us, why we use it and how we protect it.

1. Who we are

Innocent Soap is a British dog-care brand producing solid dog shampoo bars.

If you have any questions about this Privacy Policy or the personal information we hold about you, please contact:

Email: dogs@innocentsoap.co.uk

2. Information we may collect

Depending on how you use our website, we may collect information including:

3. Payments

Online payments are processed securely by Stripe.

When you proceed to payment, payment information is handled by Stripe. Innocent Soap does not receive or store your complete payment-card details.

Stripe may process personal information in accordance with its own privacy policy and legal obligations.

4. How we use your information

We may use your personal information where necessary to:

5. Legal bases for processing

Under UK data-protection law, we need a lawful basis for using personal information.

Depending on the circumstances, we may process your information because it is necessary to perform a contract with you, to take steps at your request before entering into a contract, to comply with a legal obligation, because we have a legitimate business interest in doing so, or because you have given consent.

6. Sharing your information

We do not sell your personal information.

We may share information with trusted service providers where this is necessary to operate our business and fulfil your order. These may include:

7. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.

8. Marketing

We will not add you to a marketing mailing list simply because you have purchased from us.

If we introduce an email newsletter or other direct marketing service, we will provide appropriate information and obtain consent where required.

You will be able to withdraw your consent to marketing communications at any time.

9. Cookies and website technology

Our website may use technology necessary for the website, shopping basket and checkout process to function.

We may update this policy if additional analytics, advertising or other cookie-based services are introduced.

10. Your rights

Under UK data-protection law, you may have rights in relation to your personal information. Depending on the circumstances these can include the right to:

To exercise any of these rights, contact us at dogs@innocentsoap.co.uk .

11. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to raise a concern with the UK Information Commissioner's Office (ICO).

12. Changes to this policy

We may update this Privacy Policy when our website, services or legal obligations change. The latest version will be published on this page.